DuoBoots is a unique, independent bootmaker, designing and manufacturing womens boots in a choice of calf sizes. I was asked to work with them to help oversee creative direction of their own rebrand process, firmly reestablishing their name with their loyal customer base and reaching out to new customers at the same time.
This has included internal development of their company identity, helping to communicate their philosophy, tone of voice and laying down fresh brand guidelines with these aspects in mind.
A large part of the rebrand process included redesign of their website, from which they sell to customers all over the world. Working with their marketing and web development team I proposed a more contemporary look and feel for their site, bringing the emphasis back to the shopping experience of their customer (which was previously an uncomfortable process).
Creating visuals and web advertising to accompany the SS18 range, the AW17 range launch, artwork for the AW lookbook, promotional flyers and cards, POS and typography for use in-store, product photography retouching.