A company Christmas card to be sent out to Axminster Carpets retailers, promoting new products whilst reflecting the brand’s design-led ethos.

For the cover photography I took one of the new colours in the Simply Natural Collection as a starting point; the theme became a ‘simply natural Christmas’.

Using the carpet as a backdrop, I made a simple Christmas tree out of driftwood, its base from a carpet loom bobbin (with Axminster-red yarn) and a red apple as the ‘star’.

With simple typography and message, the solution is an understated, elegant A6 card which fits cleanly with the brand style.